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Creative Director, Writer, Maker, Professor of Advertising, Advisor to Brands, Ad Agencies and The Next Generation. Boston University, Mullen and Beyond.

996 Following   29,509 Followers   34,019 Tweets

Joined Twitter 1/1/09

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Pitch nightmares: Agencies spill on their worst showings ever. These are good but I've lived through even worse. http://t.co/UQNfB8BdZS@rebeccasullivan @Dan_Shaughnessy A great case study in PR failure. And people think communication is less important than finance.Death by robot. Coming soon to a battlefield near you. http://t.co/SFtOvQu6nZNo one could say it better. Loss of Olympic bid a victory for Boston http://t.co/tEktecm0Nz
7/28
2015
.Yeah @marty_walsh. Glad to see you have everyone's backs re '24. Thanks.
7/27
2015
Read this before you send your kid to college. US News and World Report debunked. Along w other myths about quality. http://t.co/iXnP2htUv4I just read this and had a panic attack. Bad enought that you can't get NY bagels anywhere but NY. But when I real… http://t.co/8cSOes2HnA
7/23
2015
Great stage today. Check out the descents starting just after a minute in. http://t.co/a69CmskABGUsing @affinioinc we discovered the agency "tribe" following @adweek, @adfreak, and @adage and those who influence it http://t.co/Dan9kB73Ej
Retweeted by edwardboches
7/22
2015
Why is there a lack of female talent in key roles in advertising & digital? @CriticalMass explores http://t.co/hbktmYhqjF
Retweeted by edwardboches@criticalmass Sent you DM. Hope you can check and reply. Thanks.
7/21
2015
Now open, the Henn-na Hotel in Nagasaki. Entirely staffed by robots. https://t.co/DkuAabLbQN
7/19
2015
Me and my monkey are going shopping. Only a matter of time before this and more new ways to filter and select the … http://t.co/wh5AnhZFyf
7/15
2015
Sports=joy=play=the way it actually was a long time ago. Kids don't even know how to buck up any more. http://t.co/FrHf53QTZe@natisangulorico I sent a not to Boston Mayor Marty Walsh. You can start the conversation in DC and see if you have any luck.@natisangulorico Lots of little kids doing it now. Families. Young and old. Should make it a movement in the U.S.@natisangulorico I do it. But. Did you ever ride the cyclovia? Looks amazing. A truly cross class community event.@natisangulorico I would love mine more if it embraced urban cycling..@bikeboston Time to do what Bogota does. Close all the roads on Sunday. Cylovia. Bogota. https://t.co/bT5vwswVm9 How to make happen?.@marty_walsh Marty, why can't we do this in Boston? Close all the roads on Sunday. Cylovia. Bogota. https://t.co/bT5vwsfkuBAwesome. Reason to go to Bogota. http://t.co/h5mCUdMfka@tomfgoodwin Takes organizers and advocates. Possible with a lot of patience. Ideal: http://t.co/h5mCUdMfka@seanmnel but how many 23 year olds read the physical paper? Why not a takeover or something on vice or buzzfeed w same message?@gtariff dm'd you@tomfgoodwin happening in China and other developing countries too. Cars kill cities, spawn ugly suburbs and isolate communities.Hopefully someday we will look back on the car as merely a century long interruption (mistake even) and have nothi… http://t.co/p3Wu1K8wkF
7/14
2015
@astnow thanks. Did it myself. Wordpress. Took a while to figure out and have now forgotten if I had to do it again.
7/13
2015
Hey recent graduates. Lots of great jobs @hootsuite, many in Vancouver. Not a bad place to live for a while. https://t.co/9Cs3oZD8HY“Why would you go to another agency to help you use Spider-Man?” Marvel does advertising for your brand if you wan… http://t.co/FxAYVwhdQQ
7/7
2015
You have to earn attention as a #brand, you can't buy it. Learn how in our Q&A with @edwardboches: https://t.co/HNKgheGJVk
Retweeted by edwardbochesWant real fireworks? Go to the source. Hunan Province. http://t.co/zepJW62sTv
7/5
2015
@uberblond Great read. http://t.co/BF1OiGkoKM
7/2
2015
For pro cyclists, the high-speed ride downhill could be key to winning races http://t.co/AOmzcmH3cP via @WSJCoasting downhill. A bit more technical than you may have imagined. http://t.co/gUjztpQcqV
7/1
2015
The Sociology of Branding. Great interview w @andjelicaaa Smart observations about advertising and creative, too. http://t.co/H2jx8HbNWx
6/30
2015
Your rainbow avatar is just another Facebook study. We are all subjects of social experiments. http://t.co/DGqEnvEf2YSimplicity still wins. Even in age of data and digital. Via @pblackshaw http://t.co/SBGWdJ92k9
6/29
2015
Brand utility has been around way before the digital era. This would have won at Cannes for sure. Via Kristina Sal… http://t.co/dpA2PaOoipExcited to have the voice of @saigrundy coming to BU. Appears we need more powerful voices like hers. http://t.co/NN26GdgZ2uExcited to have @saigrundy arrive at BU. a powerful voice with much to teach and share. Hope we meet soon. http://t.co/Gkvt7TwJNo
6/28
2015
“Beer Bat­tered Pret­zel Coated Deep Fried Cheese Curds.” Among the many delicacies you, too, can enjoy at your lo… http://t.co/Rlgmvsnr4H
6/27
2015
Thought leader and super prof @edwardboches - "I'm a refugee from Advertising" #BostonUniversity #Mullen https://t.co/SkWhLUhvDp
Retweeted by edwardboches@joebobhester January? So I'm told. (Analog takes longer than digital.)Printing out my 23,000 word contribution to the next edition of Hey Whipple. Writing the social and… https://t.co/VR0MFD9Bsg
6/25
2015
Yeah, what he said. http://t.co/98jvqT8kY5Connected devices for Homekit, once Siri can actually interpret what you're asking her to do. http://t.co/CbKXJ4glib
6/24
2015
@edwardboches: Boston startups can get some solid and inexpensive branding insights. Good idea from @theadclub http://t.co/RnkFKgZucR
6/23
2015
Best thing you will read all day. Great story by a young poet about living w a stranger who has dementia. http://t.co/Ppr5FQgFVq@tobetv Did you just pay me a compliment? Or was that a compliment for our admissions folks?@jasonkeath obviously a joke, then again I am sure the conversation actually takes place behind the gilded doors.Brilliant. Harvard admissions has new algorithm to identify applicants who will be future billionaires likely to m… http://t.co/uANnxiUnrGBudweiser frogs morph into fish. This thing wins at Cannes? Advertising has a short memory. http://t.co/S9mirqeZWzFacebook to outline new mobile ad formats in Cannes, tells @JackMarshall about them http://t.co/HZgkZxleGu @wsjCMO
Retweeted by edwardboches
6/22
2015
Work for the work not for the hardware. Good piece by @griner on winning at Cannes. http://t.co/gwCWeLYCPM
6/21
2015
Bottled water is poised to overtake soda as America’s foremost commercial drink within the next year. http://t.co/pXaHBHdwPs via @johnlingan
6/20
2015
Glad to have helped David Griner connect with two of the best Jonathan Ruby and Tim Cawley for this piece. All thr… http://t.co/xHIBQCQo5F
6/19
2015
Someone can't control themselves #Lego https://t.co/VWdPCMx1vu http://t.co/oCBWGFXMtO
Retweeted by edwardbochesWelcome to the family, @TriliaMedia http://t.co/7AL9Qy8BZg
Retweeted by edwardboches
6/16
2015
5 Companies Creating Dynamic Content With Their Own Data http://t.co/c79Py8q6fQ
Retweeted by edwardbochesSir Martin gets the OK to make $66 million. http://t.co/O7e2ef5c2b
6/15
2015
.@michaeldavis777 @Adweek Michael. Thanks so much for that. Grateful.Deflate gate disproved. Brady vindicated. Perhaps. http://t.co/lvzdayvnBk
6/14
2015
@thenow always.Photos from today's Boston Pride Parade, which took place in the Back Bay http://t.co/wfYR1eAr3X http://t.co/es4iJ88mKL
Retweeted by edwardbochesBarbie has 459,000 followers on Instagram? https://t.co/2wrvvs52AEBoston sits atop the sports world. http://t.co/KBraldR3HANever mistake activity for achievement. John Wooden's quote apropos re the valuation of some startups. HuffPo worth $1 billion? Via WSJ
6/13
2015
Brilliant. No desktop access to the NY Times for Times' employees next week. Teach them the importance of mobile. http://t.co/k5IfaNUiMbDigital Still Disrupting Ad Agencies: Driving a Wave of Agency Reviews http://t.co/m6pnCqT83Nhttp://t.co/pKM4aFuyyD@Bastholm Headless body found in topless bar. Alas those days are over.@Bastholm That headline drove a lot of traffic, however. Which a media property has to do. Clicks count. We have all learned from Buzzfeed@Bastholm Ha, my original headline on my blog is Advice to a first time crew ice director. http://t.co/daivx34Bv1.
6/12
2015
Twitter Kills the 140 Character Limit for Direct Messages. http://t.co/aLvaXl07pFA big idea: combine narrative + systems, advertising _ digital. Ex Havas CEO David Jones Launches Brand Tech Company http://t.co/o7rcgMktaP
6/11
2015
18 things great creative directors do every day: http://t.co/N6AZTCiOnf (By @edwardboches) http://t.co/XuoxMgkIOi
Retweeted by edwardbochesI just published “Tomorrow Today” my chapter from the new @CreativeSocial book https://t.co/vdoUtTLST3
Retweeted by edwardbochesFun piece from a student and friend Kristina Saliba. Ah, summer abroad. http://t.co/eeTly3HfUa“Theories as to why my motion-sensor shower light doesn’t think I exist” by @kristinarayya11 Good young writer. https://t.co/vOfpzM9H6X
6/9
2015
Thanks everyone for the reaction to the CD piece. Glad it resonated. Appreciate the response and the Tweets. http://t.co/5LUCjNvqJx. @thewriteben Sadly that is true. Work for a less than great one and it gets sort of obvious..@MattyB I know. Yes all good. Will have to get you to BU sometime. Hope the book is selling well.@MattyB @advertisingage Matt you always rock it..@ashlyo @Adweek Thanks, Ashly. Flattered..@ThatOtherBrian Thank you Brian..@gustad Thank you. Glad to have made the good list.@stevecalder thank you Steve. Means a lot.18 things great creative directors do every day: http://t.co/N6AZTCiOnf via @edwardboches http://t.co/35IBDHn5p6
Retweeted by edwardboches18 Things Great Creative Directors Do Every Day | Adweek. My post on Adweek today. http://t.co/WS55dQ8gt1Why (and how to) one man defaulted on his college loans. Plus some suggestions for how to fix the problem. http://t.co/jeaJE7W4OT
6/8
2015
. @EFulwiler Your old boss sounds better than ever. http://t.co/4Ds0Mgil7i via @shareenpathak and @Digiday.@garyvee kicking ass. The "ad" industry dismissed him many times, but he and @vaynermedia are here to stay. https://t.co/diquZvESKo #gogv@DaveBalter Dave, can you dm me your email please. Have an intro I want to make that I think will interest you.Congratulations to American Greetings Mother's Day Video and @mullenloweus For Top Prize at Effie Awards http://t.co/k5ukq4pAHY
6/5
2015
Shaving Dogs Into Cubes Is A New Japanese Craze And We Can't Stop Staring. Does this worry anyone else? http://t.co/NNErbzEYOg@mjenson @Twins Sadness at Fenway this season.@brunoleoribeiro I am with you. They know everything there is to know about me already b@stevegarfield Their next business opportunity.@tpanicucci It can be the best job in the world. Good luck. Be amazing.@creativecohort Hey. I am an old timer. Thanks.@thefantastical Thank you to my favorite emerging agency.
6/4
2015
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